Author Question: Which of the following statements about Likert summated ratings scales is FALSE? a. The Likert scale ... (Read 97 times)

DyllonKazuo · **on:** Jun 29, 2018

Which of the following statements about Likert summated ratings scales is FALSE?
a. The Likert scale is one of the most widely used attitude-scaling techniques in marketing research.
b. The subject indicates his or her degree of agreement or disagreement with each statement.
c. Researchers anchor only the endpoints of the scale.
d. A total score for each subject can be calculated by adding or averaging the scores across items.
e. Subjects can indicate the intensity of their feelings.

Question 2

What type of scale is the following?

South Koreans cars are of:
Poor ___________________ ___________________ ________ High
Quality Quality
a. Stapel scale
b. Likert scale
c. Temperature scale
d. Graphic-rating scale
e. Itemized rating scale