Which of the following statements about Likert summated ratings scales is FALSE?
a. The Likert scale is one of the most widely used attitude-scaling techniques in marketing research.
b. The subject indicates his or her degree of agreement or disagreement with each statement.
c. Researchers anchor only the endpoints of the scale.
d. A total score for each subject can be calculated by adding or averaging the scores across items.
e. Subjects can indicate the intensity of their feelings.
Question 2
What type of scale is the following?
South Koreans cars are of:
Poor ___________________ ___________________ ________ High
Quality Quality
a. Stapel scale
b. Likert scale
c. Temperature scale
d. Graphic-rating scale
e. Itemized rating scale
The Scale of Life
Tanner Scale
Glascow Coma Scale
Glasgow Coma Scale
How to convert verbal statements into algebraic equations (Part 2)
The pH scale: Acids, Bases, and Buffers and Body Fluids in Flux