Which of the following might be a typical question asked using a program strategy for marketing research?
a. Should we do marketing research?
b. How Often?
c. What kind?
d. All of the above might be typical questions.
e. none of the above might be a typical question.
Question 2
An analyst wishes to combine the information illustrated by six annual pie charts of market share for four categories
of automobile manufacturers. Which of the following is the most appropriate chart for this purpose?
a. Stacked line chart
b. One-scale bar chart
c. Histogram
d. Aggregate pie chart
e. Line chart
