Answer to Question 1
could include involvement of parents, students, and school personnel. A class competition might be a fun way to develop a creative marketing strategy.
Answer to Question 2
Conducting a fair and democratic evaluation in a multicultural environment requires striking a balance between the rights of the minority culture groups and the rights of the larger culture.
Here are some challenges:
a . The evaluator must strive to remain neutral in the face of competing minority interests.
b. The evaluator must search out and define the views and interests of the minority groups to ensure that their needs are being met.
c. The evaluator must be sensitive to the cultural differences that make implementing the evaluation difficult.