Cultural differences necessitate adapting marketing activities to ...

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Cultural differences necessitate adapting marketing activities to suit the specific needs of target markets.
 
  Indicate whether the statement is true or false

Question 2

A global brand can best be defined as ________.
 
  A) a brand with a complicated value-chain
  B) a brand that focuses on a single generational group within a country
  C) a brand that uses a variety of marketing campaigns in different markets
  D) a brand whose positioning, advertising strategy, look, and personality are standardized worldwide

[orangecrush]

Answer to Question 1

TRUE

Answer to Question 2

D

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TYSM

[essyface1]

Thanks for the timely response, appreciate it