Author Question: Cultural differences necessitate adapting marketing activities to suit the specific needs of target ... (Read 206 times)

stock · **on:** Jul 7, 2018

Cultural differences necessitate adapting marketing activities to suit the specific needs of target markets.

Indicate whether the statement is true or false

Question 2

A global brand can best be defined as ________.

A) a brand with a complicated value-chain
B) a brand that focuses on a single generational group within a country
C) a brand that uses a variety of marketing campaigns in different markets
D) a brand whose positioning, advertising strategy, look, and personality are standardized worldwide