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Author Question: Cultural differences necessitate adapting marketing activities to suit the specific needs of target ... (Read 145 times)

stock

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on: Jul 7, 2018
Cultural differences necessitate adapting marketing activities to suit the specific needs of target markets.
 
  Indicate whether the statement is true or false

Question 2

A global brand can best be defined as ________.
 
  A) a brand with a complicated value-chain
  B) a brand that focuses on a single generational group within a country
  C) a brand that uses a variety of marketing campaigns in different markets
  D) a brand whose positioning, advertising strategy, look, and personality are standardized worldwide


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orangecrush

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Reply #1 on: Jul 7, 2018
Answer to Question 1

TRUE

Answer to Question 2

D


stock

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Reply 2 on: Jul 7, 2018
Thanks for the timely response, appreciate it

adf223

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Reply 3 on: Yesterday
Gracias!

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