Author Question: Axe just announced a new line of shaving creams and aftershave lotions. They need to build awareness ... (Read 18 times)

shenderson6 · **on:** Jul 14, 2018

Axe just announced a new line of shaving creams and aftershave lotions. They need to build awareness of the brand on a national scale. Axe should:
A) advertise on radio and hold a contests.
B) send direct mail to men nationwide and create a frequent-use card.
C) create newspaper advertisements that feature number 1 coupons.
D) advertise in men's magazines and create point-of-purchase displays.
E) offer free samples in stores to coincide with billboards in select markets.

Question 2

Common job titles associated with _____ management include president, vice president, and chief executive officer.
A) first-line
B) middle
C) top
D) supervisory
E) functional