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Author Question: Axe just announced a new line of shaving creams and aftershave lotions. They need to build awareness ... (Read 12 times)

shenderson6

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on: Jul 14, 2018
Axe just announced a new line of shaving creams and aftershave lotions. They need to build awareness of the brand on a national scale. Axe should:
 A) advertise on radio and hold a contests.
  B) send direct mail to men nationwide and create a frequent-use card.
  C) create newspaper advertisements that feature number 1 coupons.
  D) advertise in men's magazines and create point-of-purchase displays.
  E) offer free samples in stores to coincide with billboards in select markets.

Question 2

Common job titles associated with _____ management include president, vice president, and chief executive officer.
 A) first-line
  B) middle
  C) top
  D) supervisory
  E) functional


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CharlieArnold

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Reply #1 on: Jul 14, 2018
Answer to Question 1

D

Answer to Question 2

C


shenderson6

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Reply 2 on: Jul 14, 2018
Excellent

xiaomengxian

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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