Author Question: The elements of the marketing mix are A) product, price, merchandising, and promotion. B) markets, ... (Read 94 times)

shofmannx20

  • Hero Member
  • *****
  • Posts: 562
The elements of the marketing mix are
 A) product, price, merchandising, and promotion.
  B) markets, goods, pricing, and transportation.
  C) product, buyers, sellers, and price.
  D) product, price, distribution, and promotion.
  E) product, markets, buyers, and sellers.

Question 2

Shirtzter, a manufacturer of men's shirts and jackets, has just reached an agreement to pay Kwasiaki a substantial fee for the right to use the company's name and logo on some of its clothing lines. This type of arrangement is known as:
 A) licensing.
  B) branding.
  C) line extension.
  D) brand extension.



voltaire123

  • Sr. Member
  • ****
  • Posts: 301
Answer to Question 1

D

Answer to Question 2

A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Did you know?

Approximately 25% of all reported medication errors result from some kind of name confusion.

Did you know?

Only 12 hours after an egg cell is fertilized by a sperm cell, the egg cell starts to divide. As it continues to divide, it moves along the fallopian tube toward the uterus at about 1 inch per day.

Did you know?

In 2012, nearly 24 milliion Americans, aged 12 and older, had abused an illicit drug, according to the National Institute on Drug Abuse (NIDA).

Did you know?

People often find it difficult to accept the idea that bacteria can be beneficial and improve health. Lactic acid bacteria are good, and when eaten, these bacteria improve health and increase longevity. These bacteria included in foods such as yogurt.

For a complete list of videos, visit our video library