Author Question: Rufus opened a fast-food restaurant on the corner of First and Main Streets in a small town. He ... (Read 276 times)

Collmarie · **on:** Jul 14, 2018

Rufus opened a fast-food restaurant on the corner of First and Main Streets in a small town. He named the restaurant The Hamburger Place. He offered one type of hamburger (a juicy homemade hamburger), for which he designed a marketing mix for the entire hamburger-eater market in town. What approach did he use in choosing a target market?
A) Market segmentation
B) Target market
C) Differentiated
D) Undifferentiated
E) Marketing-mix

Question 2

Jane bought a new car from Yollanda Motors, and the company offered her an exciting package that included free car washes for the first month. This package represents a _____.
A) convenience product
B) shopping product
C) pure service
D) pure good