Answer to Question 1
Strategies for planning meetings include defining the objectives to be accomplished, using input from the management team and employees. The meeting agenda should be based on its objectives and should include specific items with time limitations for discussion and action. The meeting should then be scheduled and any pre-meeting activities delegated.
Answer to Question 2
A manager's primary marketing-related goal is to continually grow the operation's customer base. Identifying and capturing the business of a sufficient number of guests is the key to operational profitability and long-term financial success. If too few customers are served, the business will inevitably cease to exist. When a large customer base is obtained, profit goals can be met, service levels can be maintained, and the business can prosper.
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