Author Question: The primary goal in programming advertiser-supported media is a. to maximize the size of an ... (Read 54 times)

lracut11

  • Hero Member
  • *****
  • Posts: 536
The primary goal in programming advertiser-supported media is
 
  a. to maximize the size of an audience targeted by advertisers.
  b. to attract the largest overall audience.
  c. to generate maximum publicity.
  d. to minimize the unwanted audience.

Question 2

The gross impression is calculated by multiplying AQH persons during the times the commercial was run by the total number of spots.
 
  a. TRUE b. FALSE



tashiedavis420

  • Sr. Member
  • ****
  • Posts: 329
Answer to Question 1

a

Answer to Question 2

.A



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

Did you know?

On average, the stomach produces 2 L of hydrochloric acid per day.

Did you know?

Elderly adults are living longer, and causes of death are shifting. At the same time, autopsy rates are at or near their lowest in history.

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Did you know?

The term bacteria was devised in the 19th century by German biologist Ferdinand Cohn. He based it on the Greek word "bakterion" meaning a small rod or staff. Cohn is considered to be the father of modern bacteriology.

For a complete list of videos, visit our video library