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Author Question: The primary goal in programming advertiser-supported media is a. to maximize the size of an ... (Read 69 times)

lracut11

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on: Aug 11, 2018
The primary goal in programming advertiser-supported media is
 
  a. to maximize the size of an audience targeted by advertisers.
  b. to attract the largest overall audience.
  c. to generate maximum publicity.
  d. to minimize the unwanted audience.

Question 2

The gross impression is calculated by multiplying AQH persons during the times the commercial was run by the total number of spots.
 
  a. TRUE b. FALSE


tashiedavis420

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Reply #1 on: Aug 11, 2018
Answer to Question 1

a

Answer to Question 2

.A


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