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Author Question: What are three drawbacks of a word-of-mouth campaign? What will be an ideal ... (Read 12 times)

naturalchemist

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on: Aug 11, 2018
What are three drawbacks of a word-of-mouth campaign?
 
  What will be an ideal response?

Question 2

C. R. Ransom crafted a five-stage model for any word-of-mouth campaign. Identify the five stages.
 
  What will be an ideal response?


SomethingSomething

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Reply #1 on: Aug 11, 2018
Answer to Question 1

(1) it is difficult to control the situation and message, (2) there is an inability to
quantify everything associated with such a campaign making it appear soft, (3) the chaining
process of getting the message from person A to person Z is much slower

Answer to Question 2

(1) establish excellence, (2) appreciation approval, (3) get free publicity, (4)
communication follow-up, and (5) blog control.


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