« previous next »

Author Question: What are three drawbacks of a word-of-mouth campaign? What will be an ideal ... (Read 83 times)

naturalchemist

  • Hero Member
  • *****
  • Posts: 542
on: Aug 11, 2018
What are three drawbacks of a word-of-mouth campaign?
 
  What will be an ideal response?

Question 2

C. R. Ransom crafted a five-stage model for any word-of-mouth campaign. Identify the five stages.
 
  What will be an ideal response?


SomethingSomething

  • Sr. Member
  • ****
  • Posts: 323
Reply #1 on: Aug 11, 2018
Answer to Question 1

(1) it is difficult to control the situation and message, (2) there is an inability to
quantify everything associated with such a campaign making it appear soft, (3) the chaining
process of getting the message from person A to person Z is much slower

Answer to Question 2

(1) establish excellence, (2) appreciation approval, (3) get free publicity, (4)
communication follow-up, and (5) blog control.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Cutaneous mucormycosis is a rare fungal infection that has been fatal in at least 29% of cases, and in as many as 83% of cases, depending on the patient's health prior to infection. It has occurred often after natural disasters such as tornados, and early treatment is essential.

Did you know?

Historic treatments for rheumatoid arthritis have included gold salts, acupuncture, a diet consisting of apples or rhubarb, nutmeg, nettles, bee venom, bracelets made of copper, prayer, rest, tooth extractions, fasting, honey, vitamins, insulin, snow collected on Christmas, magnets, and electric convulsion therapy.

Did you know?

More than 2,500 barbiturates have been synthesized. At the height of their popularity, about 50 were marketed for human use.

Did you know?

Although puberty usually occurs in the early teenage years, the world's youngest parents were two Chinese children who had their first baby when they were 8 and 9 years of age.

Did you know?

Fatal fungal infections may be able to resist newer antifungal drugs. Globally, fungal infections are often fatal due to the lack of access to multiple antifungals, which may be required to be utilized in combination. Single antifungals may not be enough to stop a fungal infection from causing the death of a patient.

Assessing structures of the mouth. Assessing structures of the mouth.
Ads from the public service campaign in the late 1960s and early 1970s that encouraged people to get ... Ads from the public service campaign in the late 1960s and early 1970s that encouraged people to get ...
How to solve a word problem involving trigonometric models (Question 2) How to solve a word problem involving trigonometric models (Question 2)
Trace word recycle by sk kid Trace word recycle by sk kid
Trace the word tree by sk kid Trace the word tree by sk kid
Video: Chemical Messengers Animation

For a complete list of videos, visit our video library