Author Question: Target marketing is: a. designed to appeal to wide segments of the population. b. when products are ... (Read 106 times)

moongchi · **on:** Aug 21, 2018

Target marketing is:
a. designed to appeal to wide segments of the population.
b. when products are designed for and marketed to small groups within the mass market.
c. used to promote a single product or several products with different features.
d. designed to give consumers choice and allow for changes in preferences or needs over time.

Question 2

Which of the following is not true regarding social marketing perspective?
a. There is much growth potential in this area.
b. The goal of social marketing is totally society driven with little regard for the organization.
c. It considers the consumers' welfare in addition to the consumers' wants.
d. It is sometimes called societal marketing.