Author Question: Cross-merchandising of brand or brand extension is popular today in the marketing of apparel as seen ... (Read 54 times)

viki · **on:** Sep 11, 2018

Cross-merchandising of brand or brand extension is popular today in the marketing of apparel as seen with Nautica and Ralph Lauren.

a. True
b. False

Question 2

Luxury brands such as Louis Vuitton, Dior, Bottega Veneta, and Prada disregard marketing through the Internet to avoid the devaluation of their luxury image.

a. True
b. False

phuda · **Reply #1 on:** Sep 11, 2018

Answer to Question 1

b
Cross-merchandising involves incorporating home fashions to many apparel lines.

Answer to Question 2

b
These companies have found growth in global market sales at a relatively low expense with
high sales percentages.