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Author Question: Which of the following is not an assumption upon which the concept of market segmentation is based? (Read 212 times)

saraeharris

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on: Mar 3, 2019

Question 1

One difference between marketing travel services and traditional product marketing is:
◦ inventories can be stored.
◦ intermediaries have less influence.
◦ demand is highly inelastic.
◦ greater difficulties in providing consistency.
◦ quality control is easier.

Question 2

Which of the following is not an assumption upon which the concept of market segmentation is based?
◦ The total travel market is made up of people with distinctive needs and preferences.
◦ Travel organizations will market more effectively if they develop specific services and products for specific market segments.
◦ A travel destination or service will appeal to some market segments more than others will.
◦ It is always less expensive to use a segmented approach.
◦ Travelers can be divided into groups, which share similar characteristics.
Tourism: Concepts and Practices ¦ Walker, Walker ¦ 1st Edition
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Marked as best answer by saraeharris on Mar 3, 2019

kxciann

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Reply #1 on: Mar 3, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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saraeharris

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Reply #2 on: Mar 3, 2019
Thanks


kxciann

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Reply #3 on: Mar 3, 2019
Welcome :)


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