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Author Question: Which of the following is not an assumption upon which the concept of market segmentation is based? (Read 363 times)

saraeharris

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Question 1

One difference between marketing travel services and traditional product marketing is:
◦ inventories can be stored.
◦ intermediaries have less influence.
◦ demand is highly inelastic.
◦ greater difficulties in providing consistency.
◦ quality control is easier.

Question 2

Which of the following is not an assumption upon which the concept of market segmentation is based?
◦ The total travel market is made up of people with distinctive needs and preferences.
◦ Travel organizations will market more effectively if they develop specific services and products for specific market segments.
◦ A travel destination or service will appeal to some market segments more than others will.
◦ It is always less expensive to use a segmented approach.
◦ Travelers can be divided into groups, which share similar characteristics.


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Marked as best answer by saraeharris on Mar 3, 2019

kxciann

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