This topic contains a solution. Click here to go to the answer

Author Question: Which of the following is not an assumption upon which the concept of market segmentation is based? (Read 370 times)

saraeharris

  • Hero Member
  • *****
  • Posts: 546

Question 1

One difference between marketing travel services and traditional product marketing is:
◦ inventories can be stored.
◦ intermediaries have less influence.
◦ demand is highly inelastic.
◦ greater difficulties in providing consistency.
◦ quality control is easier.

Question 2

Which of the following is not an assumption upon which the concept of market segmentation is based?
◦ The total travel market is made up of people with distinctive needs and preferences.
◦ Travel organizations will market more effectively if they develop specific services and products for specific market segments.
◦ A travel destination or service will appeal to some market segments more than others will.
◦ It is always less expensive to use a segmented approach.
◦ Travelers can be divided into groups, which share similar characteristics.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by saraeharris on Mar 3, 2019

kxciann

  • Sr. Member
  • ****
  • Posts: 356
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 39% of students answer this correctly





 

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

Approximately 70% of expectant mothers report experiencing some symptoms of morning sickness during the first trimester of pregnancy.

Did you know?

Thyroid conditions cause a higher risk of fibromyalgia and chronic fatigue syndrome.

Did you know?

Bacteria have flourished on the earth for over three billion years. They were the first life forms on the planet.

Did you know?

When blood is deoxygenated and flowing back to the heart through the veins, it is dark reddish-blue in color. Blood in the arteries that is oxygenated and flowing out to the body is bright red. Whereas arterial blood comes out in spurts, venous blood flows.

For a complete list of videos, visit our video library