Companies can leverage an existing brand by employing co-branding and ingredient branding.

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

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In 1886, William Bates reported on the discovery of a substance produced by the adrenal gland that turned out to be epinephrine (adrenaline). In 1904, this drug was first artificially synthesized by Friedrich Stolz.

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The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

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As many as 28% of hospitalized patients requiring mechanical ventilators to help them breathe (for more than 48 hours) will develop ventilator-associated pneumonia. Current therapy involves intravenous antibiotics, but new antibiotics that can be inhaled (and more directly treat the infection) are being developed.

Biotechnology Companies and Fighting Cancer

Blocked at every turn by congressional Republicans who hated him, President Obama turned to techniqu

Vacutainer brand safety lock needle holder.

Examples of Generic Drugs Contained in Brand-Name Products

Lever Systems and Leverage

Author Question: Companies can leverage an existing brand by employing co-branding and ingredient branding. (Read 76 times)

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