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Author Question: An advertiser that uses its Web site to attract consumers classified as Innovators, Achievers, and ... (Read 37 times)

SAVANNAHHOOPER23

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Question 1

Based on motivational research, which of the following consumption motives most likely explains a person's motivation to purchase gourmet foods, foreign cars, cigarette holders, or perfume?
◦ Disalienation
◦ Individuality
◦ Security
◦ Eroticism

Question 2

An advertiser that uses its Web site to attract consumers classified as Innovators, Achievers, and Experiencers most likely uses the ________ segmentation system?
◦ VALS2™
◦ RISC
◦ BrandAsset Archetypes
◦ PRIZM NE


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Marked as best answer by SAVANNAHHOOPER23 on Jun 4, 2019

cpetit11

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