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Author Question: An advertiser that uses its Web site to attract consumers classified as Innovators, Achievers, and ... (Read 51 times)

SAVANNAHHOOPER23

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on: Jun 4, 2019

Question 1

Based on motivational research, which of the following consumption motives most likely explains a person's motivation to purchase gourmet foods, foreign cars, cigarette holders, or perfume?
◦ Disalienation
◦ Individuality
◦ Security
◦ Eroticism

Question 2

An advertiser that uses its Web site to attract consumers classified as Innovators, Achievers, and Experiencers most likely uses the ________ segmentation system?
◦ VALS2™
◦ RISC
◦ BrandAsset Archetypes
◦ PRIZM NE
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by SAVANNAHHOOPER23 on Jun 4, 2019

cpetit11

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Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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SAVANNAHHOOPER23

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Reply #2 on: Jun 4, 2019
Excellent


cpetit11

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Reply #3 on: Jun 4, 2019
Great! Please up vote :D


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