Author Question: The greater the ________ between a message and one's attitude, the greater the potential pressure ... (Read 100 times)

chandani

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The greater the ________ between a message and one's attitude, the greater the potential pressure for attitude change.
 
  FIll in the blank with correct word.

Question 2

The elaboration-likelihood model of persuasion distinguishes between central and ________ routes to persuasion.
 
  FIll in the blank with correct word.



cdmart10

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Answer to Question 1

Answer: discrepancy

Answer to Question 2

Answer: peripheral



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