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Author Question: The greater the ________ between a message and one's attitude, the greater the potential pressure ... (Read 106 times)

chandani

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on: Jun 22, 2018
The greater the ________ between a message and one's attitude, the greater the potential pressure for attitude change.
 
  FIll in the blank with correct word.

Question 2

The elaboration-likelihood model of persuasion distinguishes between central and ________ routes to persuasion.
 
  FIll in the blank with correct word.


cdmart10

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: discrepancy

Answer to Question 2

Answer: peripheral


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