Author Question: When the manufacturers such as Microsoft pay to have their products clearly used by the main ... (Read 64 times)

captainjonesify · **on:** Jun 22, 2018

When the manufacturers such as Microsoft pay to have their products clearly used by the main characters of a TV show or movie, the technique being used is called

a. subtle persuasion.
b. product placement.
c. brand merchandising.
d. implicit attitude.

Question 2

Product placement refers to

a. where on a page the product being advertised appears.
b. whether or not the product being advertised actually appears in the ad.
c. where in a store aisle a product is situated.
d. the display of a particular consumer product in a movie or TV show.