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Author Question: When the manufacturers such as Microsoft pay to have their products clearly used by the main ... (Read 88 times)

captainjonesify

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on: Jun 22, 2018
When the manufacturers such as Microsoft pay to have their products clearly used by the main characters of a TV show or movie, the technique being used is called
 
  a. subtle persuasion.
  b. product placement.
  c. brand merchandising.
  d. implicit attitude.

Question 2

Product placement refers to
 
  a. where on a page the product being advertised appears.
  b. whether or not the product being advertised actually appears in the ad.
  c. where in a store aisle a product is situated.
  d. the display of a particular consumer product in a movie or TV show.


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ebe

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Reply #1 on: Jun 22, 2018
Answer to Question 1

Answer: B

Answer to Question 2

Answer: D


captainjonesify

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Reply 2 on: Jun 22, 2018
Thanks for the timely response, appreciate it

shewald78

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Reply 3 on: Yesterday
Wow, this really help

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