Your primary goal in writing a sales or marketing message is to
A) demonstrate creativity and marketing skills.
B) create a strong personal and professional image for yourself.
C) get your audience to devote a few moments of attention to your message.
D) become a perceptive consumer of ideas, products, and services.
Question 2
Learning to compose effective sales and marketing messages benefits you because
A) most employees are expected to write sales and marketing messages.
B) techniques for sales writing can be applied in any persuasive communication.
C) sales campaigns are typically conducted by entry-level employees.
D) companies in today's economy cannot afford to hire specialists to write sales and marketing messages.
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Marketing Management, 4th Edition