Which of the following sequences works best for most persuasive messages?
A) Motivate action, gain attention, build interest, request order
B) Gain attention, build interest, elicit desire and reduce resistance, motivate action
C) Build interest, gain attention, motivate action, elicit desire and reduce resistance
D) Gain attention, build interest, motivate action, request order
Question 2
Effective persuaders may choose from different organizational strategies to get the results they want. Which of the following is the most accurate statement about organizational patterns?
A) When writing a persuasive message, always use the indirect organizational strategy.
B) If you are asking for something that you know will be approved, use the indirect organizational strategy.
C) When you expect resistance or when you need to educate the receiver, use the indirect organizational pattern.
D) The organizational strategy used is unimportant in persuasive messages.
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