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Author Question: When serving customers, you may use the phrase a. That's not my problem. b. I don't work in this ... (Read 88 times)

j.rubin

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on: Jun 23, 2018
When serving customers, you may use the phrase
 a. That's not my problem.
  b. I don't work in this department.
  c. Do you have any other questions about the product?
  d. All of these choices.

Question 2

A salesperson you supervise is having trouble providing evidence for statements in a persuasive email message that invites customers to try out a new anti-spam software program. What advice would you give her?


akudia

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Reply #1 on: Jun 23, 2018
Answer to Question 1

C

Answer to Question 2

The following are tips you can give:
1 . Present and interpret factual evidence, such as how the software is different or what benefits it provides;
2 . Be objective about product claims; make sure they are substantiated scientifically;
3 . Include testimonials, guarantees, and enclosures;
4 . Subordinate the price so that other more important product features drive the software's purchase.


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j.rubin

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Reply #2 on: Jun 23, 2018
Correct answers!


akudia

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Reply #3 on: Jun 23, 2018
Great! Please up vote :D


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