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Author Question: To best respond to rumors or misinformation in the marketplace, what social media strategy would be ... (Read 96 times)

Yi-Chen

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To best respond to rumors or misinformation in the marketplace, what social media strategy would be most effective?
 
  A) Join existing conversations.
  B) Use content marketing.
  C) Choose a new compositional mode.
  D) Increase the use of community building.
  E) Change your online personality.

Question 2

Which of the following is most likely to improve internal communications?
 
  A) Integrating company workforces
  B) Choosing the best compositional mode for each network
  C) Offering valuable content to online communities
  D) Anchoring the corporate presence in a hub
  E) Facilitating external community building



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Harbringer

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Answer to Question 1

Answer: A
Explanation: A) Search for online conversations that are already taking place. Answer questions, solve problems, and respond to rumors and misinformation.

Answer to Question 2

Answer: A
Explanation: A) Just as public networks can bring friends and family together, internal social networks can help companies grow closer, including helping new employees navigate their way through the organization, finding experts, mentors, and other important contacts; encouraging workforces to jell after reorganizations or mergers; and overcoming structural barriers in communication channels, bypassing the formal communication system to deliver information where it is needed in a timely fashion.





 

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