Author Question: An indirect approach is best when your audience will be receptive to your message. Indicate ... (Read 161 times)

NguyenJ · **on:** Jun 23, 2018

An indirect approach is best when your audience will be receptive to your message.

Indicate whether the statement is true or false.

Question 2

What is the most common presentation structure used in television commercials and other advertisements?

A) Indirect format
B) Storyteller's technique
C) Direct format
D) Mind mapping
E) Limited scope

AaaA · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: FALSE
Explanation: When your audience will be skeptical about or even resistant to your message, you generally want to use the indirect approach. When you know your audience will be receptive to your message, use the direct approach.

Answer to Question 2

Answer: B
Explanation: B) You've already been on the receiving end of thousands of business stories. Storytelling is one of the most common structures used in television commercials and other advertisements.