Describe each of the four phases of the AIDA model for persuasive ...

[nmorano1]

Describe each of the four phases of the AIDA model for persuasive messages.
 
  What will be an ideal response?

Question 2

All of the following except ________ will help to boost a company's marketing efforts on social media.
 
  A) facilitating community building
  B) using a we talk, you listen approach
  C) providing information that people want
  D) using conversation marketing
  E) identifying and supporting your champions

[Galvarado142]

Answer to Question 1

Answer: (1) Attention: Make your audience want to hear about your idea. Find some common ground on which to build your case. (2) Interest: Explain the relevance of your message to your audience. (3) Desire: Make readers want to change by explaining how the change will benefit them. Answer in advance questions that your audience might have, and back up your claims with relevant evidence. (4) Action: Ask your audience to take the specific action you suggest.

Answer to Question 2

Answer: B
Explanation: B) Online consumers often seek product information from other consumers, rather than from marketers. Rather than pushing products, marketers should encourage and participate in online conversations.

[nmorano1]

Thank you

[Galvarado142]

No problemo