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Author Question: Suggesting that readers have made poor choices in the past A) is helpful in sales messages, but ... (Read 51 times)

kfurse

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on: Jun 23, 2018
Suggesting that readers have made poor choices in the past
 
  A) is helpful in sales messages, but not other persuasive messages.
  B) is effective in persuasive messages, as long as you are subtle.
  C) works well if you are trying to convince someone to make a large purchase.
  D) can inadvertently insult your audience, reducing the effectiveness of your persuasive message.
  E) makes them more likely to accept your argument, as long as you are blunt and forceful.

Question 2

________ information includes age, gender, occupation, income, and education.
 
  A) Demographic
  B) Stenographic
  C) Psychographic
  D) Persuasive
  E) Direct


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Benayers

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Reply #1 on: Jun 23, 2018
Answer to Question 1

Answer: D
Explanation: D) Take care not to inadvertently insult your readers by implying that they've made poor choices in the past. Use positive language to emphasize the value of the idea or product that you are trying to persuade your audience to adopt.

Answer to Question 2

Answer: A
Explanation: A) Demographic information focuses on vital statistics that are easily measured and quantifiable, such as age, gender, occupation, education, and income.


kfurse

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Reply #2 on: Jun 23, 2018
Thank you


Benayers

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Reply #3 on: Jun 23, 2018
No problemo


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