Author Question: When writing for social media, one should A) write as if they are offering a sales pitch. B) ... (Read 61 times)

Frost2351 · **on:** Jun 23, 2018

When writing for social media, one should

A) write as if they are offering a sales pitch.
B) write informally, but carefully.
C) include more detail than if writing for non-social media.
D) withhold information to keep readers engaged.
E) remember that anything posted online can easily be deleted.

Question 2

Social media has the ability to increase ________, allowing stakeholders to better monitor business activities.

A) teasers
B) feedback
C) microblogging
D) summarizations
E) transparency

nixon_s · **Reply #1 on:** Jun 23, 2018

Answer to Question 1

Answer: B
Explanation: B) Write as a human being with a unique, personal voice. However, don't take this as a license to get sloppy; no one wants to slog through misspelled words and half-baked sentences to find your message.

Answer to Question 2

Answer: E
Explanation: E) Empowered stakeholders can use the reach of social media to help companies that appear to be acting in stakeholders' best interests and harm companies that are not. Social media also have the potential to increase transparency, with more eyes and ears to monitor business activities and to use the crowd's voice to demand accountability and change.