One method of handling potentially embarrassing questions uses a. ...

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One method of handling potentially embarrassing questions uses
 a. branching questions.
  b. the telescoping technique.
  c. fixed alternatives.
  d. item nonresponse.
  e. the randomized-response model.

Question 2

In order to advertise to consumers in a certain reference group, the best strategy is for marketers to
 a. know the need for cognition in the population as a whole.
  b. accurately reflect the clothing, hair styles, accessories, and general demeanor of the group members.
  c. have a detailed knowledge of the physiological reactions of the group members.
  d. have a detailed knowledge of the legal system as it relates to disposal in the region of the country in which the reference group is located.
  e. know the average in-store shopping speed of a member of the group.

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Answer to Question 1

e

Answer to Question 2

B