One method of handling potentially embarrassing questions uses
a. branching questions.
b. the telescoping technique.
c. fixed alternatives.
d. item nonresponse.
e. the randomized-response model.
Question 2
In order to advertise to consumers in a certain reference group, the best strategy is for marketers to
a. know the need for cognition in the population as a whole.
b. accurately reflect the clothing, hair styles, accessories, and general demeanor of the group members.
c. have a detailed knowledge of the physiological reactions of the group members.
d. have a detailed knowledge of the legal system as it relates to disposal in the region of the country in which the reference group is located.
e. know the average in-store shopping speed of a member of the group.
The Scientific Method
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