Author Question: Post-decision dissonance can impact consumer behavior primarily because it a. creates anxiety that ... (Read 120 times)

lb_gilbert · **on:** Jun 28, 2018

Post-decision dissonance can impact consumer behavior primarily because it
a. creates anxiety that the consumer would like to reduce.
b. increases the ability of the consumer to process information.
c. increases the recall of the consumer for attributes.
d. can attract customers who are habitual purchasers of other brands.
e. decreases motivation to process information about other brands.

Question 2

The marketing control process is universal in that it can be applied to any level of marketing analysis.

Indicate whether the statement is true or false