Which of the following is FALSE?
a. You are studying the product life cycle phenomenon and attempting to classify certain products into thefollowing stages: introduction, growth, maturity, and decline. This represents nominal scaling.
b. The above products can be further classified according to whether they are consumer or industrial goods. Thisis an example of nominal scaling.
c. The respondent's gender is an example of a nominal scale.
d. Both a and b.
e. a, b, and c.
Question 2
Post-decision dissonance is
a. an interesting association related to the product formed after acquisition.
b. an interesting association related to the product formed after disposition.
c. a feeling of anxiety over whether the correct decision was made.
d. the SEVA emotions elicited after acquisition.
e. impulsiveness.
