Author Question: Carefully targeted business-to-business advertising extends beyond the salesperson's reach and ... (Read 122 times)

xclash · **on:** Jun 28, 2018

Carefully targeted business-to-business advertising extends beyond the salesperson's reach and covers unidentified and often unknown buying influentials.

Indicate whether the statement is true or false

Question 2

Which of the following is FALSE?
a. Telephone interviews typically allow a study to be completed more quickly than personal interviews.
b. Personal interviews and telephone interviews can produce interviewer bias.
c. Sequence bias is a more acute problem with personal and telephone interviews than with mail questionnaires.
d. The problems of interviewer bias in a telephone survey are more easily solved than in a personal interview.
e. All of the above are true.