Carefully targeted business-to-business advertising extends ...

[xclash]

Carefully targeted business-to-business advertising extends beyond the salesperson's reach and covers unidentified and often unknown buying influentials.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is FALSE?
 a. Telephone interviews typically allow a study to be completed more quickly than personal interviews.
  b. Personal interviews and telephone interviews can produce interviewer bias.
  c. Sequence bias is a more acute problem with personal and telephone interviews than with mail questionnaires.
  d. The problems of interviewer bias in a telephone survey are more easily solved than in a personal interview.
  e. All of the above are true.

[allisonblackmore]

Answer to Question 1

true

Answer to Question 2

c

[xclash]

YES! Correct, THANKS for helping me on my review

[kishoreddi]

Thanks for the timely response, appreciate it