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Author Question: ____ refers to the progression of thinking, feeling, and doing during consumers' decision making. a. ... (Read 119 times)

olgavictoria

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on: Jun 28, 2018
____ refers to the progression of thinking, feeling, and doing during consumers' decision making.
 a. Satisficing
  b. Progressive system
  c. Hierarchy of effects
  d. Flowing structure
  e. Sequential system

Question 2

The price sensitivity of buyers increases when they can easily shop around and assess the relative performance and price of alternatives.
 
 Indicate whether the statement is true or false


yasmina

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

true


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