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Author Question: Which of the following statements is NOT true of fixed-alternative questions? a. Everyone receives ... (Read 62 times)

maychende

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Which of the following statements is NOT true of fixed-alternative questions?
 a. Everyone receives the same questions.
  b. The questions are open-ended.
  c. They are commonly used to collect primary data.
  d. Everyone responds by choosing from among the same set of possible answers.
  e. All of the above are true.

Question 2

The process referred to as the ____ occurs when consumers make comparisons to a category prototype or exemplar.
 a. prototype process
  b. comparative process
  c. exemplar model
  d. conjunctive model
  e. representativeness heuristic



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Anton

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Answer to Question 1

b

Answer to Question 2

E




Anton

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