Leading service firms carefully monitor customer satisfaction ...

[ap345]

Leading service firms carefully monitor customer satisfaction because it is linked to customer loyalty and, in turn, to long-term profitability. Xerox, for example, found that very satisfied customers were ________ times more likely to repurchase Xerox products than satisfied customers.
 a. two
 b. three
 c. four
 d. five
 e. six

Question 2

Discuss the two basic means of obtaining primary data.

[joshraies]

Answer to Question 1

e

Answer to Question 2

The two basic means of obtaining primary data are communication and observation.
Communication involves questioning respondents to secure the desired information,
using a data collection instrument called a questionnaire or survey. Observation involves
scrutinizing the situation of interest and recording the relevant facts, actions or
behaviors.

[ap345]

TYSM

[aruss1303]

Gracias!