Author Question: Which of the following statements is NOT true of motives? a. Marketers have an interest in consumer ... (Read 34 times)

Mollykgkg · **on:** Jun 28, 2018

Which of the following statements is NOT true of motives?
a. Marketers have an interest in consumer motives because it is believed that motives are stable and thus offer astrong basis for predicting future behavior.
b. A motive might be considered an inner state that produces goal-oriented behavior.
c. For marketing purposes, motives and attitudes are essentially the same thing.
d. Marketers believe that an understanding of the motives behind a behavior might allow them to better influencefuture behavior.
e. All of the above statements are true of motives.

Question 2

Kimberly does not eat meat, thus Steak would be in her inert set.

Indicate whether the statement is true or false