Author Question: Which of the following represents the greater challenge when it comes to understanding consumers' ... (Read 72 times)

BRWH · **on:** Jun 28, 2018

Which of the following represents the greater challenge when it comes to understanding consumers' online activities?
a. Determining the demographics of visitors to a website.
b. Counting the number of times a website or banner had have been accessed.
c. Counting the revenue from online transactions.
d. All of the above are equally challenging.
e. B and C.

Question 2

The mere exposure effect is the result of
a. increasing understanding of the cognitions in an argument.
b. raising attention levels toward the message.
c. mere familiarity increasing liking.
d. increasing the number of associations attached to a schema.
e. attaching more favorable associations to the schema.