Author Question: Relationship marketing centers on all marketing activities directed toward establishing, developing, ... (Read 121 times)

tfester · **on:** Jun 28, 2018

Relationship marketing centers on all marketing activities directed toward establishing, developing, and maintaining successful exchanges with customers.

Indicate whether the statement is true or false

Question 2

Which of the following is TRUE?
a. There are more standardized marketing information services available to the consumer goods manufacturerthan to the industrial goods manufacturer.
b. The Dun & Bradstreet global commercial database is popular among industrial goods and service suppliers.
c. Census Bureau material has proven to be very useful in targeting groups of customers.
d. Geodemographers are companies that typically combine census data with other sources of data to producecustomized reports for clients.
e. All of the above statements are all true.