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Author Question: A major restaurant chain wishes to understand consumer sentiment about its brand, so it analyzes ... (Read 146 times)

viki

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on: Jun 28, 2018
A major restaurant chain wishes to understand consumer sentiment about its brand, so it analyzes social media
  comments, receipt survey data, call center conversation summaries from its CRM system and even reviews from
  websites like Urban Spoon. This illustrates which dimension of Big Data?
 a. Volume
  b. Vastness
  c. Velocity
  d. Variety
  e. Value

Question 2

In order to lure tourists, an industrial suburb has started to show pictures of its beautiful parks, lakefronts, and a newly rebuilt commercial district. This is an example of changing beliefs by
 a. lessening negative beliefs.
  b. lessening the affect for the object.
  c. strengthening positive beliefs.
  d. increasing the total number of beliefs about the object.
  e. making the subjective norms more positive.


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reversalruiz

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

C


viki

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Reply #2 on: Jun 28, 2018
Correct answers!


reversalruiz

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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