Author Question: Which of the following has been cited as a major cause of declining brand loyalty in the United ... (Read 49 times)

cdr_15 · **on:** Jun 28, 2018

Which of the following has been cited as a major cause of declining brand loyalty in the United States?
a. Customer complaints and defections are at an all-time high.
b. Parity among competing products with respect to quality and value.
c. Customers are much more educated and cynical than in the past.
d. Customers are much more willing to file lawsuits against problem firms.
e. Customers see competing products in many industries as being virtually the same.

Question 2

Primary data make up most of the data included in the systems approach to marketing research.
a. True
b. False
Indicate whether the statement is true or false