The primary purpose of dialog systems is to allow the marketing manager to:
a. Write programs to control the flow of information between various modules in the DSS.
b. Communicate via electronic mail with her sales team.
c. Interact with the DSS to target and manipulate relevant information contained in the DSS data base.
d. Collect data from primary sources and add it to the data base.
e. Collect data from secondary sources and add it to the data base.
Question 2
Central-route processing is best described as
a. the processing of information directly from the source, or centrally, rather than indirectly from secondary sources.
b. processing in which consumers' attitudes are based on a careful and effortful analysis of the central issues of a message.
c. message processing that is not elaborated, but is simply remembered in a direct or central way from the source.
d. message processing that is not based on important issues, but on those that have achieved a temporary importance or centrality to an individual's life.
e. the associations that are central to the schema in consumers' knowledge structures.
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Write the following in standard form