This topic contains a solution. Click here to go to the answer

Author Question: The primary purpose of dialog systems is to allow the marketing manager to: a. Write programs to ... (Read 168 times)

newbem

  • Hero Member
  • *****
  • Posts: 579
The primary purpose of dialog systems is to allow the marketing manager to:
 a. Write programs to control the flow of information between various modules in the DSS.
  b. Communicate via electronic mail with her sales team.
  c. Interact with the DSS to target and manipulate relevant information contained in the DSS data base.
  d. Collect data from primary sources and add it to the data base.
  e. Collect data from secondary sources and add it to the data base.

Question 2

Central-route processing is best described as
 a. the processing of information directly from the source, or centrally, rather than indirectly from secondary sources.
  b. processing in which consumers' attitudes are based on a careful and effortful analysis of the central issues of a message.
  c. message processing that is not elaborated, but is simply remembered in a direct or central way from the source.
  d. message processing that is not based on important issues, but on those that have achieved a temporary importance or centrality to an individual's life.
  e. the associations that are central to the schema in consumers' knowledge structures.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

frogdreck123456

  • Sr. Member
  • ****
  • Posts: 329
Answer to Question 1

c

Answer to Question 2

B





 

Did you know?

There are 60,000 miles of blood vessels in every adult human.

Did you know?

Blood in the urine can be a sign of a kidney stone, glomerulonephritis, or other kidney problems.

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

Did you know?

The Romans did not use numerals to indicate fractions but instead used words to indicate parts of a whole.

Did you know?

The effects of organophosphate poisoning are referred to by using the abbreviations “SLUD” or “SLUDGE,” It stands for: salivation, lacrimation, urination, defecation, GI upset, and emesis.

For a complete list of videos, visit our video library